AI advisory · outsideset.ai

AI that delivers real ROI, at your pace

We work alongside leadership teams to move from AI curiosity to measurable outcomes — without the overhead of a large firm or the risk of starting from scratch.

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What we do

Services

From setting AI strategy to hands-on implementation, we meet organizations where they are and move at the speed they need.

Getting started with AI

Structured programs for organizations at the start of their AI journey — building fluency, surfacing use cases, and running first pilots that produce real results fast.

Digital strategy

Clear roadmaps connecting technology investment to business outcomes across Consumer, Industrial, Energy, and Financial sectors.

AI transformation

End-to-end programs moving organizations from AI pilots to enterprise-scale deployment with measurable, sustained business impact.

Executive advisory

Ongoing senior counsel for executives navigating AI strategy, vendor selection, team structure, and board communication.

Our approach

Why OutsideSet

In surfing, the outside set is the bigger wave that most people miss because they aren’t in position. With AI, the same thing is happening. Everyone is paddling for the small waves close to shore. The real value sits further out, and getting there takes someone who knows how to read the water.

I spent years watching both sides of this. Startups moved fast but rarely understood the industries they were trying to change. Enterprises had the ambition but couldn’t turn it into real results. Someone needed to bridge the two. That is why OutsideSet exists.

Why now

The distance between the companies pulling ahead with AI and everyone else is widening every month. The leaders compound their advantage while others stay stuck deciding where to begin. Waiting is no longer neutral. It is falling behind.

What we do

We meet you wherever you are, from your very first steps with AI to enterprise-scale deployment, and take you as far as you want to go. Strategy you can act on, and implementation that sticks, from people who have done both.

How we work

A clear path from idea to impact

Every engagement follows the same disciplined arc, sized to what you actually need, whether that’s a focused advisory sprint or a full build.

Diagnose

We start by understanding your business, your goals, and where AI can move the needle. No generic playbooks.

Design

We map a roadmap that connects technology to outcomes, with priorities, milestones, and a clear view of ROI.

Build

We work alongside your team to turn the roadmap into results, doing as much or as little of the hands-on work as the moment calls for.

Enable

We train your team to run the machine themselves. Our goal is to leave you with capability that lasts, not a dependency.

Leadership

Led by

A principal who has held the seat you’re in, backed by a network built around your engagement.

Hans Yang

Founder · Operator · Advisor

Hans has spent his career on both sides of the table: as a builder who has founded and run startups and shipped products used by millions, and as a consultant who has led digital transformation across Fortune 500 companies. He has scaled and operated businesses doing over a billion dollars in revenue, and knows enterprise scale and startup speed firsthand. That combination of strategy and execution under one roof is the foundation of how OutsideSet works.

His background spans VP roles at Microsoft, Partner at Boston Consulting Group (BCG), and senior operating roles at Disney, Zynga, and Yahoo.

For every engagement, OutsideSet assembles a team of senior practitioners and specialists, from strategists to engineers, matched to the work at hand. You get the right expertise at the right moment, without the overhead of a large firm.

Work with us

Get in touch

Tell us a bit about where you are and what you’re trying to solve. We’ll respond within one business day.